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Company --

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1. Category Linesheet Creation
2. Sales Recap
3. Competitive Analysis
 

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​1. Linesheet Creation + Buying Guide

 

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2. Sales Recap
 

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3. Competitive Analysis
 

Pricing Analysis:

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Assortment Analysis:

Conducted a category-level assortment analysis across key product lines including knitwear, dresses, pants, and bags. Identified pricing tiers, design elements, and material choices that define value perception within each category. Observed strategic variations in logo usage, fabrication, and silhouette trends. The analysis also highlighted product segmentation and assortment depth, offering insights into merchandising priorities and potential sales strategies.
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Sustainable Analysis:
 
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​Unique Marketing Strategy:
 
  • The Veronica Beard dickey jacket is a unique and innovative design that has gained much popularity.
  • Proenza Schouler 
  • Sacai: Mixing Fabrics → Higher Prices
  • Acne Studios “Personalise It”
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